More Islandreefjob offers needed to confront the economic crisis

The Islandreefjob is truly a genius marketing strategy! And imbibes a very positive attitude amidst this global economic crisis. This bold marketing strategy by the Queensland State Government to save the Great Barrier Reef's 18 million dollar tourism industry from the harsh impact of the worsening economic crisis deserves good credits and should inspire both public and private sector stakeholders around the world to follow suit.

News about the Queensland State Government hiring for the "best job in the world" has really captured global interest. This Australian state is offering globally the Islandreefjob, which will be earning a top six figure salary for just "lazing around a beautiful tropical island for six months".

According to the Queensland State Government, the lucky applicant will be hired as the "island caretaker" at the Great Barrier Reef. His work includes strolling its white sand, snorkeling the reef and taking care of a few other minor tasks. The salary? A whooping 150,000 Australian dollars (105,000 US dollars) for this short-term employment.

While this sounds unbelievable, there is wisdom in this marketing strategy and a positive attitude worthy to be praised in this difficult times. I am sure the Queensland State Government will be successful in sustaining tourism revenues and jobs at the Great Barrier Reef by simply hiring the most expensive island caretaker while the whole world is watching!